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Skrattmås

Product Type

Obstacle Course

Year

2022

Client

IKEA

Skrattmås is an obstacle course kit designed to spark creativity and active play. With a carefully selected set of obstacles, kids can build and adapt their own courses, fostering movement, problem-solving, and imaginative thinking.

Developed in collaboration with Operation Pepp—a Swedish foundation dedicated to promoting physical activity among children—Skrattmås balances accessibility with engaging design. The challenge was twofold: maintaining an affordable price point, in line with IKEA’s commitment to accessibility, while ensuring a wide variety of obstacle choices to support dynamic and personalized course creation.

The result is a playful, flexible system that encourages kids to explore, create, and stay active. This project really suit me, I am all for activation and play, and like to think about ways to live a healthier and have a more active life.

Skrattmås playroom setup—featuring red triangular cones and a blue-and-red obstacle structure for active play. A stuffed panda sits in the center, surrounded by playful elements. A striped basket with a green stuffed toy adds to the lively, engaging environment designed by Gustav.

Skrattmås packaging bag—a long, rectangular carrying case with a handle, designed by Gustav for easy transport of obstacle course components. Featuring a sleek black design with red and blue stripes, ensuring convenience and portability for active play setups.

Skrattmås obstacle course in action—a child jumps through a setup of blue and red cones in an indoor space with red flooring and walls. Designed by Gustav to encourage movement and playful challenges, fostering creativity and active participation.

Skrattmås obstacle course cone—a red, hollow triangular cone designed by Gustav as part of the kit. Used for agility drills and creative course-building, encouraging movement and playful challenges for kids.

Skrattmås concept sketch—an early-stage design exploration by Gustav. Featuring hand-drawn structural elements, annotations, and functional details, illustrating the creative process behind the obstacle course kit.

Skrattmås obstacle course concept sketch—a hand-drawn diagram illustrating various elements of the course, including jumps, tunnels, and weave poles. Designed by Gustav to encourage active play and creative course-building for kids.

Skrattmås obstacle course concept sketch—an illustrated design exploration by Gustav. Showcasing various challenges including balance discs, ball throwing, tunnels, hurdles, and agility hoops, encouraging kids to engage in creative and active play.

Skrattmås concept sketch—an early-stage design exploration by Gustav. Illustrated with three different views, showcasing fabric hinges, a thin table, a bar, and a cone. Annotations describe features like foldability and material adaptability, shaping an innovative obstacle course system for active play.

Skrattmås mockup—a physical model showcasing the obstacle course concept by Gustav. A hand holds a paper or cardboard prototype, illustrating the structural design process. The workspace includes a cutting mat, ruler, and design sketches, highlighting the creative development of the project.

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